MSH Forum: GIVE PEAKS A CHANCE


MSH Forum: GIVE PEAKS A CHANCE

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MSH FORUM:
 GIVE PEAKS A CHANCE
29. Juni 2017, 14:00  - 17:00 Uhr
Supported by: GENELEC
Location: Elsa-Brändström-Haus (www.ebh-hamburg.de), Hamburg-Blankenese
Leitung: Thomas Lund
Arbeitssprache: Englisch
Seminargebühr: 50,00 € (incl. 19% Mwst./VAT)
Forum Flatrate: 150,00 €  (incl. 19% Mwst./VAT)
(Eine beliebige Anzahl Foren)
Flatrate: 1.800,00 € (incl. 19% Mwst./VAT)
(Eine beliebige Anzahl von Masterclasses, Workshops, Foren und Special Events)
Ohne MasterClass SoundDesign mit BEN BURTT!
Flatrate Plus: 2.500,00 € (incl. 19% Mwst./VAT)
(Eine beliebige Anzahl von Masterclasses, Workshops, Foren und Special Events)
20% Studentenrabatt
Kostenzuschuss über Bildungsprämie/Bildungsscheck bis 25,00 € möglich
(
http://iffma.de/Bildungsscheck.html)

This workshop and discussion forum will start with Thomas Lund giving an extended version of his Give Peaks a Chance (GPaC) talk about audio quality and leveling in music production. GPaC has been featured at a number of AES and gaming conferences, and is garnished with several thought provoking listening examples.

Thomas will demonstrate how the drive towards ever louder programme material has actually compromised the quality of the audio that we’ve been listening to, and will go on to show how the harmonization of loudness levels in audio now offers the record industry the opportunity to significantly improving the public’s listening experience.

GPaC topics will include:
• The “Loudness Wars” in music, broadcast and film.
• Loudness metering and Loudness/True-peak terminology overview.
• Production monitoring and metering in music, gaming and broadcast.
• Consumer normalization and new streaming leveling standards.
• The inverted U-curve of streaming: When loud becomes soft.
• How to produce ideal audio and music content for YouTube, Spotify, iTunes and Tidal.

Thomas Lund is a global authority on loudness and level standardization, and is current chairman of the EU committee to prevent hearing loss from the use of personal devices, e.g. smartphones and VR. Thomas has written numerous papers on loudness and true-peak measurement, audio quality and sound exposure. He comes from of a medical background, specialized in perception, and holds position as senior technologist at Genelec. Prior to that he was CTO at TC Electronic, responsible for the development of some of the tools creating audio problems today.

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